Price to win through value modelling for service offering

TitlePrice to win through value modelling for service offering
Publication TypeConference Paper
Year of Publication2014
AuthorsNewnes, L. B., Y. M. Goh, B. D. Lee, W. R. Binder, and C. J. J. Paredis
Conference Name The 3rd International Business Servitization Conference
Date Published11/2014
PublisherOrkestra-Basque Institute of Competitiveness and Deusto Business School
Conference Location Bilbao, Spain
Submitted by bbinder on Sun, 06/18/2017 - 9:46am