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Newnes, L. B., Y. M. Goh, B. D. Lee, W. R. Binder, and C. J. J. Paredis, "Price to win through value modelling for service offering", The 3rd International Business Servitization Conference, Bilbao, Spain, Orkestra-Basque Institute of Competitiveness and Deusto Business School, 11/2014.